The standard lamps
the brief: capture the band live in session at abbey road studios
Amber Creative worked with up and coming band, The Standard Lamps to film and record a live video of the band performing in Abbey Road. The video and audio recordings were used as marketing tools for the band's summer support tour with megastars 'The Who' on their 'The Who hits 50 tour.
Amber's idea was to capture a live video of the band playing in a studio environment, what better place to do this that at the most iconic studios in the world, Abbey Road. The band wanted to stay true to their 'sound', so Amber secured Abbey Road to gain access to their vast collection of analogue outboard equipment and famous room sound that would enable their recordings to stand out and carry an interesting marketing angle and social campaign.
what did amber do?
Amber took full control and direction on all elements of this project, other than the musical creative itself. We worked alongside the band's management to ensure ideas and creative direction was upheld and delivered.
We visited the studios before-hand and established a relationship with Abbey Road management. After gaining the support from the studio we were able to achieve the project to brief and we secured the session in Studio 3.
Our production crew engineered all aspects of the audio recording, the mixing and the mastering. During the live takes of the band playing Amber directed and produced a live video for each of the two tracks that were recorded.
Amber handled all of the camera equipment, lighting, filming, post production and photography of this project.
why did amber get hired?
Amber were commissioned for this job because the band felt comfortable that we could deliver a video and audio recording cost effectively and in a style that would reflect themselves as artists in the correct tone. Amber not only achieved this we took the concept and idea to another level by securing Abbey Road Studios to do it in.
All Imagery and video are the property of and remain under licence by © 2015 Amber Creative Ltd. All Rights Reserved.
Website - thestandardlamps.com