poofest music festival
the brief: plan, implement, deliver and manage a local charity music festival
Amber Creative were asked to plan, manage and deliver a local charity lead music festival called Poofest.
what did amber do?
Amber took over the supply and running of all production for the event. This included Sound & Light, staging, organisation and co-ordination of entertainment, videography, photography and all of the power distribution.
Running a festival of any type or size is a very difficult task. Our involvement with Poofest included not only the production, but also with the infrastructural and managerial elements that go into an event of this size. This meant that Amber also organised catering, marquees, tenting, online ticketing, toilets, fencing, security and insurance, but we also developed both an online and print marketing campaign to support the festival.
Amber also designed and built the Poofest website and we still continue to manage and develop. The website brief was such that it was to contain all of the necessary information about the charities involved, the band line-ups and to also provide a portal for online ticketing along with a database signup for email marketing. To deliver the website Amber also handled the creative media and branding design in-house.
Through Amber Creative's involvement the festival has continued to grow year on year since 2014, and managed to raise in excess of £32,000 for charity after costs. This was all from just under 1,000 atendees!
why did amber get hired?
Amber were commissioned for this job because the festival organisers and charity committees thought that our extensive range of services were so comprehensive that it meant the whole running of the event could be dealt completely independently by one business.
Ambers experience and knowledge of production, time-management and hassle free attitude meant that we could deliver a profitable, family-friendly charity event on budget with maximum impact.
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